William Birks
product creative
I design and build product lines with depth, connecting brands who love what they make with people who love what they buy.
Scroll to explore
About
Hi, I'm Will Birks,
creative product leader.
I’ve worked with a variety of brands and categories, ensuring that products not only delight the owner but align with business strategy. I can seamlessly operate across all stages of a product line lifecycle - from leadership to being on the tools, incorporating 20 years experience to build genuine depth and execute to commercial goals.
I have dual - lane expertise sets across physical and digital spaces, and across product and brand/marketing. I balance focus to meet client needs. My first love is authentic brands in action sports and outdoor, joined by a passion in recent years for game changing finance tech disruptors.
(20+ years of experience)
(Proficient user of AI)
(Startup founder)
(UTS B. Industrial Design)
Experience
2022
Current
Founder
Amasa
2020
2022
Head of Product
O'Neill APAC
2016
2020
Design & Product Manager
O'Neill APAC
2012
2016
Consultant
Freelance Era
2010
2012
Design & Product Manager
Nike ( Hurley )
2008
2010
Product Designer
Surf Hardware / FCS
2005
2008
Apparel Designer
Rip Curl
Testimonials
" Will is highly creative, can execute across many functions and helped grow our sales significantly"
Justin Daniels
Managing Director - O'Neill
"He has drive and passion for his work in product."
Tim Cochran
Product Director - Nike
"He is the full package. One man brand starter"
Chris Hill
Founder