Product marketing
Product storytelling to elevate brand
Categories:
Creative direction, art direction, shoot coordination, sourcing
Across:
Creative direction / art direction / review
Tools:
Adobe CS, AI tools, Canva, Collab tools
Overview
The sizzle on the steak
Connecting product to consumer. Range storytelling, campaign concepting, asset direction, launch planning. Making sure what you've built lands with the person it was made for.
Where I fit
I love to work at the intersection of product and marketing - creative or art direction, helping to align departments, when a launch needs a single point of ownership across both, or when a range needs a clearer narrative before it hits the market. The strategic and creative layer above channels and funnel.
